Top sales professionals excel at communication and problem-solving, driving the success of their companies. The Certificate in Corporate Sales & Marketing (CCSM) provides the necessary skills required for people pursuing a dynamic career in business-to-business sales.
When marketing and sales synergize, businesses have the potential to achieve increased revenue, improved relationships with customers, and more effective operations. Sales and marketing techniques must be prioritized through strategies that encourage cohesion, collaboration, alignment towards buyer personas, streamlining of processes with the help of technology, and maintaining consistency in messaging and content.
It aims to develop individuals who wish to be qualified in one of the five sub-disciplines of Marketing: Direct Marketing, Marketing Communication, Customer Management, Marketing Management, and Marketing Research. CCSM is based on the principles from which a deeper and fuller appreciation of strategic marketing and corporate sales can be developed, supporting those aspiring to achieve personal development, career growth and leadership positions in the corporate sector.
On successfully exiting this qualification, Learners will be able to perform the following:
- Make strategic marketing and sales decisions.
- Perform marketing analysis.
- Perform sales administration.
- Work and comply with organisational ethics, concepts and cultures.
- Position and promote products to meet customers’ needs.
- Meet sales and marketing objectives with available resources.
- Maintain internal and external customer satisfaction levels.
- Apply aspects of marketing tools, techniques and management.
- Manage marketing and/or sales teams.
TOPICS include:
- Principles of Marketing
- Sales and Marketing Strategy
- Ideation and Proposal Development
- Organisational Ethics, Standards and Strategies
- People Dynamics
- Stakeholder Management
- Collaborative Teams
- Problem-Solving Through Productive Thinking
- Customer Management
- Consumer Behaviour
- Market Research and Planning
- Monitoring and Evaluation
- Finance Essentials
The Certificate in Corporate Sales & Marketing (CCSM) provides the necessary credits that serve as a requirement for entry to the QCTO approved Higher Occupational Certificate: Information & Technology: Business Development Consultant.
