This qualification is designed for learners who want to enter and work in the field of Marketing or for people already in marketing or who aspire to a similar career. Marketing is a key business function which affects the success of any organization, both strategically and operationally. The CMM allows learners to work towards a nationally recognized professional qualification. It aims to develop individuals who wish to be qualified in one of the five sub-disciplines of Marketing: Direct Marketing, Marketing Communication, Customer Management, Marketing Management, and Marketing Research.
The CMM has building blocks from which a deeper and fuller appreciation of marketing can be developed and will help learners to achieve personal, learning and career goals. People involved or wishing to work in Marketing will access this qualification. It will also serve as an entry certification into the higher levels of Marketing Qualifications.
On successfully exiting this qualification, Learners will be able to perform the following:
- Work and comply with organisational ethics, concepts and cultures.
- Position and promote products to meet customers’ needs.
- Meet marketing objectives with available resources.
- Maintain internal and external customer satisfaction levels.
- Apply aspects of marketing tools, techniques and management.
TOPICS include:
- Principles of Marketing
- Marketing Communication
- Ideation and Proposal Development
- Organisational Ethics, Standards and Strategies
- People Dynamics
- Stakeholder Management
- Collaborative Teams
- Problem-Solving Through Productive Thinking
- Customer Management
- Marketing Planning & Preparation
- Marketing Implementation
- Monitoring and Evaluation
- Budgeting & Resource Management
- Marketing Technology
The Business School of South Africa’s Credit Accumulation & Transfer (CAT) Policy allows for credit recognition against certain fundamental Unit Standards for those with valid Matric certification.
