The Certificate in Sales Management (CSM), NQF Level 4

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The CSM qualification is founded on the principles of business management with additional content covering sales strategies. Understanding key business strategies and how they affect the sales process as well as service delivery has a direct correlation on the success of your sales strategy and after-sales service. How do you win a customer over and then keep them?

The scope of management covers four domains: leadership, self-management, people management and management practices, this qualification covers each of these domains with generic competencies, thereby enabling contextualization for specific sectors and industries whilst providing opportunities for people to transfer between various specialisations within business management. It goes a step further than business management practices to include the sales administration and management process.

On successfully exiting this qualification, Learners will be able to perform the following:

  • Gather and analyse information that impact a business and its competitive environment
  • Comply with standards that foster ethical behaviour in a sales environment
  • Gain self-confidence to work in a team and make presentations
  • Negotiate to achieve a win-win
  • Understand the role of business strategy and management decisions
  • Apply your skills with dexterity and confidence
  • Understand budgets to support your sales ambitions
  • Manage team performance to achieve sales goals

Overall, Learners will be able to:

  • Develop plans to achieve defined objectives.
  • Organise resources in accordance with a developed plan and lead a sales team.
  • Monitor sales performance to ensure adherence to a plan.
  • Understand the purpose of sales and operations planning and apply aggregate planning processes.
  • Evaluate quantitative forecasting methods and the effect of sales on the Net Profit of a business.
  • Monitor sales to budgets and propose actions to improve sales performance to management.

MODULES include:

  • Personal Dynamics
  • Principles of Management
  • Effective Business Communication
  • Proposal Development
  • Business Ethics
  • Time Management
  • Customer Service
  • Problem-Solving
  • Building Teams
  • Budgeting and Financial Management
  • Sales Strategies
  • Sales Management

The Business School of South Africa’s Credit Accumulation & Transfer (CAT) Policy allows for credit recognition against certain fundamental Unit Standards for those with valid Matric certification.

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